Steadpoint Privacy Policy

At Steadpoint, we are committed to protecting and respecting your privacy. This policy explains what to expect us to do with your personal information.

Last updated on 13th May 2026

Contact details

Telephone: +44 (0)208 050 3729
Email: hello@steadpoint.co

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

  • Names and contact details
  • Addresses
  • Occupation
  • Usage data (including information about how you interact with and use our website, products and services)

We collect or use the following personal information for the operation of client or customer accounts:

  • Names and contact details
  • Account information, including registration details
  • Marketing preferences

We collect or use the following personal information for information updates or marketing purposes:

  • Names and contact details
  • Marketing preferences

Lawful bases and data protection rights

We will only process your personal information in accordance with applicable laws and regulations, and where we have a valid lawful basis to do so.

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:


Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Providing and improving products and services

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.


Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Information Updates & Marketing

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from
  • Directly from you
  • Publicly available sources
  • Providers of marketing lists and other personal information

How long we keep information for

Retention Principles

  • Minimisation - Data is retained only for as long as needed.
  • Legality - Retention periods align with legal/regulatory requirements.
  • Transparency - Users are informed of retention periods (in this Privacy Policy).

Contact Form Submissions

  • Data: Name, email, message content.
  • Purpose: Responding to inquiries.
  • Retention Period: 12 months from last interaction (e.g., email reply).
  • Deletion:Purged after 12 months of inactivity.

Marketing Communications

  • Data: Name, email, consent records.
  • Purpose: Sending newsletters, updates, or promotions.
  • Retention Period:
    • Active Subscribers: Retained until opt-out or unsubscribe.
    • Inactive Subscribers: Deleted after 24 months of no engagement (e.g., no opens/clicks).
  • Deletion:
    • Unsubscribed users: Removed within 30 days of opt-out.
    • Inactive users: Automatically purged after 24 months.

Website Analytics (Google Analytics)

  • Data: IP addresses, cookies, device info (aggregated where possible).
  • Purpose: Improving user experience and site performance.
  • Retention Period:
    • User-Level Data: 26 months
    • Event-Level Data: 14 months
  • Deletion: Automatically deleted by Google Analytics after the retention period.

Client/Project Data

  • Data: Contracts, invoices, project documentation.
  • Purpose: Service delivery, legal compliance.
  • Retention Period:
    • Active Projects: Retained for 7 years post-completion (for tax/legal purposes).
    • Inactive Projects: Archived for 7 years, then securely deleted.
  • Deletion: Manual review annually; purged after 7 years.

Consent Records

  • Data: Timestamp, consent type (e.g., marketing, cookies), version of policy.
  • Purpose: Demonstrating compliance with UK GDPR/PECR.
  • Retention Period: 5 years from last interaction (or as required by law).
  • Deletion: Automatically purged after 5 years.

Sharing information outside the UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Organisation name: Steadpoint NL

Category of recipient: Subsidiary

Country the personal information is sent to: Netherlands

How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Cookies and Tracking

We use cookies and similar tracking technologies to track the activity on our service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

Examples of Cookies we use:

  • Session Cookies: We use Session Cookies to operate our service.
  • Analytics Cookies: We use Analytics Cookies to understand how visitors interact with our website, to collect information and report the statistics of website usage without personally identifying individual visitors.

How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint